Hi, I’m Francesca.
I research, write and edit articles, reports and content proposals.
Equally at home with technology and science as with travel, culture, design and more (variety is my thing), I love digging deep to bring stories to life.
The world is full of insightful stories.
As a writer, I believe in making content accessible and enjoyable for the widest possible audience. I thrive off the challenge of transforming technical subject matter into engaging material and love seeking out the intriguing, the unexpected and the curiosity-provoking.
As an editor I have a strong belief in accuracy, structure and grammar (the rules, the rules) but also strive to bring lightness, energy and personality to text. Give me a piece and I’ll weed out the inconsistencies, streamline and contextualise to my heart’s content. When working as a managing editor, I oversee projects from inception to completion, always marrying strategy with content integrity.
On the content development side, I create well-researched proposals for cross-platform campaigns that include text, video, audio and social solutions. I produce bold and visually-appealing presentation decks that harness the power of imagery to showcase big ideas.
Check out my work through the link below to see some recent projects.
Looking for content?
Key to the success of all content is the careful blend of strategy, creativity, intelligence and great storytelling. Get in touch to learn more about my writing, editing and content development services.